My guest for Session 89 was actually the first non-behavior analyst on the Behavioral Observations Podcast. It's true! Way back in Session 15, Rich Brooks joined me to provide what was essentially a Digital Marketing 101 class. He’s back today – over 2 years later, to give us an update on digital marketing trends for 2019. In this episode we cover: Why you should pay attention to Google Analytics (and perhaps begin looking at Google Data Studio) Considerations for advertising on Google and Facebook How to blog more effectively (and why that helps attract people to your services) The basics of getting started with email marketing Even if you’re not an agency owner, there’s lots of great information in this show. I urge you to listen through to the end, because we close the show with a discussion of mastermind groups. This is not something I hear a lot about in our line of work, and I think mastermind groups have implications beyond marketing. Meaning, I think this is a practice that we, as clinicians, can replicate to better serve our clients. In case you missed Rich’s first appearance on the show, he is President of Flyte New Media, and hosts The Agents of Change Podcast. Rich is also the founder of the similarly-titled Agents of Change Digital Marketing Conference, which is held each September in Portland, Maine (one of my favorite cities, and home to some of the best restaurants and breweries in the world!). RICH WARMING UP THE CROWD AT THE LAST AGENTS OF CHANGE If you're interested in this event but can’t make it to Portland, don't worry; a virtual pass is available, so you can watch the proceedings from the comfort of your own home. Rich has generously provided a coupon code for podcast listeners, so if you buy a ticket to the event, enter “matt” at checkout, and save $25. If you want to tap into Rich's vast marketing experience at a lower barrier of entry, check out his book, The Lead Machine: The Small Business Guide to Digital Marketing. Alternatively, hit him up on social media (he is @therichbrooks on all social media platforms). Lastly, this episode of The Behavioral Observations Podcast is brought to you by GoLotus. Go Lotus’ mission is to break down the barriers of how we gather, process, and share information for clients. From practice management to data collection, they do it all. It is so simple your entire team can be up and running in less than an hour. If you want to get their data tracking system free for 90 days, go to golotus.com/register. And use the promo code MATT. There are some other discounts available too, so again, head over to golotus.com/register for more info.

What does Supervision, Fire Safety, and Robots have to do with one another? And what does "Skinner as the Bad Boy," mean? Well, fortunately, Dr. Ellie Kazemi, Professor of Psychology at Cal State Northridge, joins me in Session 88 to sort this all out. I met Ellie at the 2018 Hoosier ABA conference, where she instantly became one of my favorite people in the field. In Session 88, Ellie describes how she happened upon Behavior Analysis well after pursuing Psychology as a chosen field, how she's found several novel applications of our science, and how she's developed relationships with scientists and practitioners in other fields (like the folks at NASA!). We take a few listener questions along the way, but one of my favorite parts of this interview is Ellie's unique advice for newly-minted BCBA's. And, to add my own two cents, her advice is applicable to practitioners at all levels of experience! We also spend a little time talking about the book that she wrote along with along with Brian Rice and Peter Adzhyan. It's called Fieldwork and Supervision for Behavior Analysts: A Handbook. If you're looking for more information about Ellie and her research, check out her lab's web page, which also has links to her CV, as well as the articles that she has published. Session 88 is brought to you by: Go Lotus’ mission is to break down the barriers of how we gather, process, and share information for clients. From practice management to data collection, they do it all. It is so simple your entire team can be up and running in less than an hour. If you want to get their data tracking system free for 90 days, go to golotus.com/register. And use the promo code MATT. There are some other discounts available too, so again, head over to golotus.com/register for more info. HRI Colorado. Even though they have the word Colorado in their name, HRI will find you your dream job just about anywhere. And if you’re an agency, they’ll help you find your dream candidate. For more information, go to HRIColorado.com/contact and let their 30 years of recruiting experience work for you.