Pat Friman returns to The Behavioral Observations Podcast in Session 16. In this episode, we talk about things that we as Behavior Analysts typically avoid, namely things like depression, anxiety, and stress. Specifically, he provides an overview of these concepts using, of course, a behavior-analytic lens. At the same time, Pat also notes that our particular professional jargon can be quite off-putting to some, and goes on to provide great advice for communicating effectively with lay-people. I could go on, but I'll simply say that I hope you enjoy this conversation as much as I do. This session of the podcast is sponsored by bSci21.org's ABA Outside the Box CE series. Check it out at bSci21.org/ceus!

Rich Brooks has the distinctive honor of being the first non-Behavior Analyst to come on the show. Don't let that temper your enthusiasm for this episode though. In Session 15, Rich and I talk about the importance of marketing ABA services, mainly from the digital perspective. Specifically, we talk about the following: Options for setting up your own website Optimizing your site so people can find you more easily Considerations for social media use How to work with a website developer effectively Rich is in a good place to provide this advice. He is founder and president of flyte new media (http://www.takeflyte.com), a web design and marketing firm in Portland, Maine. He is a nationally recognized speaker on entrepreneurship, digital marketing and social media. He is a founder of The Agents of Change (http://www.agentsofchangecon.com/), an annual conference and weekly podcast that focuses on search, social & mobile marketing. He is also a regular contributor at SocialMediaExaminer.com, the world’s most popular social media marketing blog. He is the “tech guru” on WCSH Channel 6’s evening news show, 207, and teaches web marketing and social media courses for entrepreneurs at the University of Southern Maine's Center for Continuing Education. 

Finally, special thanks to bSci21.org's ABA Outside the Box continuing education series for sponsoring this show (go to bSci21.org/ceus to learn more) as well as Dr.s Becca Tagg and Megan Miller for their invaluable assistance in preparing for this interview (www.delmarbehavioralhealth.com & www.navigationbehavioralconsulting.com, respectively).